Circle IPO
Circle is a global fintech company building a new internet financial system, enabling seamless, borderless money movement through digital currencies like USDC. In the summer of 2025, the company went public, and we were tasked with developing a campaign to mark its IPO at the New York Stock Exchange, an event that culminated in a $45B valuation.
To meet the moment, we created a comprehensive brand expression: experiential brand activations, out-of-home digital takeovers, a refined visual identity, and a suite of bespoke illustrations and animations across New York City.
Transparent Bull
We took one of the most recognizable symbols of market power, the charging bull sculpture, and reimagined it to be the new symbol of a more transparent financial system. Just steps from the original, we installed a fully transparent version outside the New York Stock Exchange, turning a symbol of economic might into a statement about openness and visibility. Familiar at a glance, but fundamentally altered on inspection. The result drew crowds, cameras, and conversation, and ultimately earned an invitation from the NYSE to become a permanent installation inside the building.
NYC Taxi
New York’s taxi system has been running the same routes for decades. We leaned into that. A fleet of classic 1970s cabs was refitted with custom toppers, decals, and bumper stickers, turning each vehicle into a rolling critique of legacy financial rails: slow, rigid, and overdue for an upgrade. If we’re still riding the same vehicles on the same paths, maybe it’s time to rethink the system itself. The fleet turned heads across the city, using nostalgia as a backdrop and a foil for what comes next.
